analytics for wordpress

It’s not sufficient to have just a good-looking website. After that, there are a number of things which have to be done. And one of them is to monitor the visitors on your website. It’s one of those valuable aspects you simply can’t ignore; otherwise, you wouldn’t know what your traffic source really is and how the content is working. It’s not the most challenging job to monitor visitors, as it can be achieved with the aid of various analytics for WordPress tools.

However, it can be somewhat daunting to add such resources to your WordPress website because there’s more than one way to do it. In this article, you will discover various ways to link analytics to your WordPress website, but before that, let’s see why you should use analytics on your website.

Why Is Analytics Important For Your Website

If you want to know who has visited your WordPress site, then analytics are essential.

Once you have launched your WordPress website, you will want to know how well it functions. And you need an analytics tool to collect this valuable data. There are many resources that are strong enough to help you understand how your website is used by people.

Here are some advantages of using analytics tools:

Recognize Traffic Sources

With an analytic tool, you will find out where your visitors come from, the channel they use (search, social, paying, etc.), which country they belong to, and more.

Understand Your Targeted Audience

When anyone lands on your website, what do they do? Better understand your audience! You can monitor their every interaction with analytics tools and see what links they click on or which files they download.

Knowing who is visiting your WordPress website helps you to hone your content to better serve your audience and provide more value to each visitor.

Publish Content That Visitors Like

Analytics tools allow you to track your pages and posts and build content that people want, so you know which content drives a lot of traffic. You will discover similar subjects to cover and perk up your website traffic in this way.

If you know who visited your WordPress website already – and know how they found you, you can use that information to provide more content around the things people are actively looking for. Google states that 15% of all searches are new – ie, they have not been searched for before.

This figure is correct in 2020. This means that you can’t always know what people are going to be looking for when you write your first web pages and have to rely on data after you’ve published to see what people are looking for.

Sales and Conversions

Analytics tools will help you track your conversions and see how much money your online store generates. This aspect is really helpful if you have an ecommerce website.

Improve User Experience on Your Website

You can find out user activity on your website, discover which pages they visit, which computer or browser they use, so you can enhance your website’s user experience.

An analytics tool let you know what drives traffic to your website and better understand your clients as well. You can dig deeper into the insights and determine the website’s overall efficiency, after which you can better serve the users. You wouldn’t know things like the countries that drive the most traffic, the device used, the sites they visit, the time they hang around on your website, etc. without an analytics tool. You will also not be able to accurately identify whether or not your SEO outcomes are paying off.

There are several monitoring tools, you may use like Google Analytics, which is the most precise one. But, there are a few (many!) privacy issues with Google, so you may choose to use a non-Google version of website analytics on your site. You can discover how to use such tools for monitoring your website in this article.

Google Analytics For WordPress

Let’s start with the Google Analytics first. You can add Google Analytics by two ways: –

Add Google Analytics without a Plugin

First of all, ensure to backup your WordPress theme, so you can quickly restore it in case something goes wrong. You will edit the code that your site outputs directly, so an error as tiny as a misplaced comma may bring down your entire site.

Step 1: Get your Tracking Code for Google Analytics

Sign in to your Google Analytics account and pick the website for which the tracking code is needed for. In the left task bar, select Admin option.

In the property column, click on Tracking Info, and then click on the Tracking Code button. Now, under the Website tracking segment, you can acquire the tracking code. You need to copy a script for Google Analytics from there.

Step 2: Add the Tracking Code In the header.php Format

Now, are you thinking where to put your website’s Google Analytics tracking code? Sign in to your dashboard on WordPress and move to Appearance window and then the Theme Editor option. Now press the Theme Header (header.php) file below the Tempe Files section on the right-hand side.

Before the closing </head> tag, paste the tracking code you just copied from your Google Analytics profile. Then press File Updates. And, that’s it! You have just learned how, without a plugin, to add Google Analytics to WordPress.

Using this method will enable your website to load slightly faster because there’s no need to lookup plugin code, fetch plugin configuration information from the database and hook into WordPress action hooks. The difference, in practice however, is likely to be minimal and un-noticeable.

So, if you are searching for an easier technique, then it may be the best choice for you to use a plugin. It makes linking your site to Google Analytics super easy.

Add Google Analytics with a Plugin

If you don’t want to take the risk of manually applying Google Analytics to your site, then you can use a plugin to securely and quickly get it accomplished. This is many developers’ favorite process, and many recommend it. If you want to cut through the needless hassle, you can use it too.

You can use any plugin of your choice in this process, but we’ll show you two of the most used ones.

Insert Headers and Footers

Insert Headers and Footers is an incredible plugin that lets you embed code into the header and footer of your WordPress website, such as Google Analytics, custom CSS, and more. With this awesome plugin, there is no need to edit your theme files. The Insert Headers and Footers plugin’s plain interface gives you a single place where you can add scripts instead of dealing with numerous other plugins.

Here is the link: Insert Headers and Footers

Step 1: Install the Plugin

Head over to your dashboard with WordPress, then to Plugins. Choose Add New and type in the ‘Insert Headers and Footers’ option on the search bar. Now click on “Install” button and then activate the plugin to get started.

Step 2: Copy and Paste the Tracking Code

All you have to do in this step is to copy the tracking code and paste it into the plugin from your Google Analytics dashboard. To do that, on the left side of your WordPress dashboard, under the “Settings” tab, look for “Insert Headers and Footers.”

You can see a box when you click on it. You need to paste the code into the “Scripts in Header” box here. So, everything is done here and now you are ready to get Google Analytics on your WordPress dashboard.


MonsterInsights shows you the stats that matter, so you can confidently grow your business. It is the most common WordPress Google Analytics plugin with over 2 million active installs. MonsterInsights allows you to access all advanced Google analytics monitoring functions with only a few clicks, unlike other Google Analytics plugins. The best part is that MonsterInsights comes with a WordPress Google Analytics Dashboard that shows you right inside your WordPress dashboard with actionable analytics reports.

Here is the link: MonsterInsights

Step 1: Install the Plugin

Head to your WordPress dashboard, as always, and select Plugins and opt the Add New button. Type “MonsterInsights” in the search bar to install it. Then you’ll have to activate it.

Step 2: Get it Configured

You need to configure the plugin first before you can begin using Google Analytics on your WordPress site via MonsterInsights. Look for ‘Insights’ on the left side of your dashboard and press ‘Settings’ option.

Now, click on the ‘Connect MonstersInsights’ button, which will take you to your Google account login page. So fill in your details and click ‘Next’ button. A permissions page will appear on the screen and now you need to click on “Allow” button.

Congratulations! All the steps are done, and you can start working on your website analytics.

Best Alternatives to Google Analytics For WordPress

Google Analytics is not the only option to monitor your WordPress website data. There are many other tools which provide you with optimal solutions: –


WP-Matomo allows you to import data from Google Analytics and acts as a tool for full-service web analytics. It gives you heat maps, funnels, A/B checking, and targets, and several other features of conversion optimization. If you are concerned about confidential data, there is the option to host WP-Matomo on your own servers, but they also provide cloud-based hosting on servers located in France. This website currently uses Matomo on a self hosted solution to track visitors – but without the privacy concerns for our visitors since we do not share this data anywhere or with anyone.

Get the Plugin: WP-Matomo

Step 1: Installation of the Plugin

Using WordPress’ plugin control, you can get WP-Matomo Integration. Login to your dashboard for WordPress admin and go to “Plugins” and to “Add New” option. Now, enter “WP-Matomo” in the search box at the top right, press enter and opt the “Install Now” option. After it, click on the “Activate Plugin.” So, you are now ready to use this plugin on your WordPress website. However, there is another way of installing this plugin. From the WordPress website, you can manually download WP-Matomo and upload all files to your ‘wp-content/plugins’ directory.

Step 2: Configure the Plugin

You’ll need to define your authentication token to configure WP-Matomo. Click on your user name in the right corner of your Matomo dashboard to find your token auth in Matomo, and then click on the API in the left-hand menu. In a coloured box, just behind the “&token auth=” string, the API page displays your authentic token like a random alphanumeric code,”f1fvf4fdbn4nhn4ng”.

It was that easy. WP-Matomo will welcome you with some general details after you have entered your link data and submitted the form. Now you can start configuring WP-Matomo and trigger the tracking code.

Woopra Analytics Plugin

Woopra is a tool that date related to products, promotions, sales, and targeted audience as it monitors users on the website during their interactions. It has custom monitoring features with platforms such as Salesforce, Google Drive, Google Ads, Campaign Monitor, and Hub spot. It can also do on-the-fly stuff in real time, such as sending out a message to a Slack sales channel right whenever a new user signs up. Woopra is fundamentally a Customer Journey Analytics end-to-end system designed for teams. To evaluate, refine and communicate at any consumer touch point, you can unify the customer data within the platform.

Get the Plugin Here: Woopra Analytics Plugin

Step 1: Install Woopra Plugin

For installation of Woopra plugin, head to your WordPress admin dashboard, and select Plugins button. Now, opt for the Add New button on the next screen. All you need to do now is to type “Woopra” in the search window in order to install it. Then you’ll have to activate it by clicking on the Activate option.

Step 2: Configuration of the Plugin

It’s really simple and easy to configure the Woopra plugin. After successfully installing it, go to the dashboard of your Woopra plugin on your WordPress Admin dashboard. From there you will see some general settings. It is pretty easy to set it up. All you need to do is to make the configuration according to your own requirements.

So, you are now ready to get your WordPress website’s analytics report with Woopra tool. You can see funnel reports, retention data, and many other analytics of your WordPress website.

The Final Analysis

To conclude, it will not be wrong to state that all of these analytics tools work perfectly. You can use either of them because it depends on user-to-user which tool is the best. You discovered different tools in this article, so now you are very much able to get all the relevant data of your WordPress website.

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